Marketing Calculator - Digi Help Media

Performance Marketing Calculator

Measure your campaign performance, calculate important marketing KPIs and generate a branded performance report for your business.

01. Business Information

Business name *

Industry

Marketing platform

Report period

Currency

Business logo (optional)

PNG, JPG or WebP; maximum 2 MB. The image stays in your browser.

No logo selected

02. Campaign Performance Metrics

Total ad spend *

Other campaign costs (optional)

Agency fees, tools and other costs for the same period.

Impressions

Clicks

Leads generated

Customers / acquisitions

Revenue attributed to campaigns

Enter revenue attributable to these campaigns, not total business revenue.

Business Performance Report

Click-through rate (CTR)—

Cost per click (CPC)—

Cost per 1,000 impressions (CPM)—

Cost per lead (CPL)—

Lead conversion rate—

Cost per acquisition (CPA)—

Return on ad spend (ROAS)—

Estimated ROI—

Calculation note: Results depend on the accuracy of the figures entered. ROAS = attributed revenue ÷ ad spend. Estimated ROI = (attributed revenue − ad spend − other costs) ÷ (ad spend + other costs) × 100. This report is a calculation aid, not a guarantee of campaign performance. Comparisons between campaigns should account for attribution windows, conversion quality, margins and business context.

Performance Marketing Calculator

01. Business Information

02. Campaign Performance Metrics

Business Performance Report

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